The second session of our Boot Camp was held this past Monday, June 11. All the teams came in with better ideas for the directions of their companies, after spending the last week interviewing possible customers. Each team presented their findings to the room, getting additional helpful feedback from their peers and the advisors. In this session, the teams were then taught about customer and value proposition. The advisors stressed that if people aren’t willing to pay the price you want for your product, it might just mean you’re going after the wrong customer segment. Advisor Rajia Abdelaziz spoke to the group about how to approach startup funding, and then guest speakers Chris McKenna and David Kantaros from Foley & Lardner LLP gave the groups invaluable information about business law, including when it makes sense to start an LLC versus a corporation.

Guest speaker David Kantaros from Foley & Lardner LLP teaches the group about business law.

Advisors Professor Brent Shell and Nonspec co-founder Erin Keaney helping teams develop their ideas regarding customer segments.

Advisor/Guest Speaker Rajia Abdelaziz talking to the teams about funding for startups.

Thank you again to the session’s advisors and special guests!

• Brent Shell
  • Professor – Zuckerberg College of Health Sciences, Anatomy and Physiology
  • DifferenceMaker Faculty Fellow, Zuckerberg College of Health Sciences
• Erin Keany
  • Vice President/Co-Founder of Nonspec
• Rajia Abdelaziz
  • Co-Founder of InvisaWear
• David W. Kantaros
  • Foley & Lardner LLP Partner
• Christopher J. McKenna
  • Foley & Lardner LLP Partner