The main output of this program is the presentation of the case study. At the beginning of the course, everyone was assigned to a group which has the specific product or service. The goal is to develop the startup business model using the product or service.
I was assigned a team consisting of 5 members and they other than I were Indian students. Three of them were undergraduate students from KLE university and the other one was MBA student from AURO university. Our assigned project was “CHATBOT” which is AI based conversation service like Siri in iPhone. And we discussed how we can tap into this technology for the healthcare industry, especially for a hospital to reduce the waiting time and to improve the quality of healthcare services.
The process of the business model development was very exciting but tough. To understand the customer, we had to implement the market research including customer interview. We went to hospitals in Hubli to interview physicians and hospital administration staffs and we finally collected 16 interview samples.
The biggest challenge was the preparation for the presentation. The given presentation time was only 15 minutes but the preparation required more than 1 week! The group that has team members who have different background and culture needs more time than usual to understand each opinion.
But finally, we made it complete the presentation and delivered in an effective way. I learned a lot from this group project and the team members became life-long friends!