Hi, I’m Liz, and I’m the person behind this blog.
I’m new to working in higher ed, and I just started a position in UMass Lowell’s marketing department.
If you’re like 99% of the world, you probably didn’t realize that universities had marketing departments. Fun fact: They do. It took me an embarrassingly long time to realize that. Don’t tell my boss. Colleges and universities even take it one step further and have marketers who just focus on reaching prospective students. That’s what I do, and I am part of a team that’s sole job is to market to people interested in applying to the university. Crazy, huh?
Despite working for UMass Lowell’s marketing team, I don’t have an angle. There’s no script. No one’s standing over my shoulder and telling me what I can and cannot write about here. And I’m not going to knock on your door and throw flyers at you. Cross my heart.
TL;DR: This is me figuring out what UMass Lowell is all about, exploring the Lowell community and giving you a peek behind the curtain at the admissions process.
Stick around, and you’ll see the things about UMass Lowell that don’t get covered on campus tours. You’ll get an inside look as I attend campus events, eat food in downtown Lowell and interact with the students who go here.