{"id":1,"date":"2014-05-29T18:15:12","date_gmt":"2014-05-29T18:15:12","guid":{"rendered":"http:\/\/blogs.uml.edu\/higher-webucation\/?p=1"},"modified":"2014-06-04T07:51:17","modified_gmt":"2014-06-04T12:51:17","slug":"hello-world","status":"publish","type":"post","link":"https:\/\/blogs.uml.edu\/higher-webucation\/2014\/05\/29\/hello-world\/","title":{"rendered":"Introduction"},"content":{"rendered":"<p>Welcome to the monthly <strong>Higher Webucation<\/strong> blog. Web Services is here to help you upload, edit and layout meaningful content for your department\u2019s web pages. This blog will address frequently asked content and layout questions, provide tips, and inform you about the web editorial process.<\/p>\n<p><strong>Life after Tridion Training<\/strong><br \/>\nYou have all been trained in Tridion Site Edit, but how do you decide what to say (the content) on your site? And how should the content look (the layout)? Web Services is here to help. It is our job to make your department shine on the web.<\/p>\n<p><strong>Content<\/strong><br \/>\nBefore you even begin to write, ask yourself:<\/p>\n<ul>\n<li><strong>Who is your audience?<\/strong>\u00a0Know if you are speaking, for example, to parents, students, or professional partners.<\/li>\n<li><strong>Are you speaking your audience\u2019s language?<\/strong>\u00a0Researchers, donors, and concerned Lowell residents are different audiences; they need to be addressed differently.<\/li>\n<li><strong>Is your content informative without being longwinded?<\/strong>\u00a0Whether the visitor is on a desktop or a mobile device, they don\u2019t have time to hunt for what they need. Think of your own behavior. Do you curl up on your couch with a laptop or phone for a good read? No &#8211; when you\u2019re on the web you\u2019re looking for information. Visitors to uml.edu are looking for information too \u2013 give it to them.<\/li>\n<li><strong>Will your audience be enticed to take action?<\/strong>\u00a0You want the visitor to take the next step: apply to the program, register for a seminar, or donate to the university. Are you providing the vehicle for that action: link to iSiS, web registration form, link to payment site?<\/li>\n<\/ul>\n<p><strong>Layout<\/strong><br \/>\nTridion provides a template for our website. Within that template we all have the ability to upload inspirational videos (<a href=\"http:\/\/www.uml.edu\/Health-Sciences\/Nursing\/NSWB\/nswb.aspx\">nursing students in Ghana<\/a>), use bullet points for precise instructions (<a href=\"http:\/\/www.uml.edu\/Registrar\/Policies-and-Procedures\/withdraw.aspx\">withdrawing from a class<\/a>), or display crucial data in tables (<a href=\"http:\/\/www.uml.edu\/Tuition-fees\/Tuition-Costs\/Undergraduate-Students\/Full-Time.aspx\">tuition<\/a>), but when all those elements are on one page, the overall look may be unappealing as well as overwhelming.<\/p>\n<p>Generally, a new design element equals a new page. Be concise and link to another page for more information (<a href=\"http:\/\/www.uml.edu\/CampusRecreation\/Boathouse\/Rowing\/default.aspx\">rowing<\/a>).<\/p>\n<p><strong>Stay Tuned<\/strong><br \/>\nPlease stay tuned for monthly, detailed content and layout tips!<\/p>\n<p>For questions about how to use Site Edit please refer to\u00a0<a href=\"http:\/\/www.uml.edu\/University-Relations\/web-services\/cms-training\/default.aspx\">Web Services\u2019 website<\/a>, where you will find the Tridion training manual, FAQs and contact information (and by that we mean Hichame\u2019s ext.)!<\/p>\n<p>For questions about content or layout call Web Content at ext. 4-3875 or email us at webcontent@uml.edu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the monthly Higher Webucation blog. Web Services is here to help you upload, edit and layout meaningful content for your department\u2019s web pages. This blog will address frequently asked content and layout questions, provide tips, and inform you &hellip; <a href=\"https:\/\/blogs.uml.edu\/higher-webucation\/2014\/05\/29\/hello-world\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/blogs.uml.edu\/higher-webucation\/wp-json\/wp\/v2\/posts\/1"}],"collection":[{"href":"https:\/\/blogs.uml.edu\/higher-webucation\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.uml.edu\/higher-webucation\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.uml.edu\/higher-webucation\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.uml.edu\/higher-webucation\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":5,"href":"https:\/\/blogs.uml.edu\/higher-webucation\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":15,"href":"https:\/\/blogs.uml.edu\/higher-webucation\/wp-json\/wp\/v2\/posts\/1\/revisions\/15"}],"wp:attachment":[{"href":"https:\/\/blogs.uml.edu\/higher-webucation\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.uml.edu\/higher-webucation\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.uml.edu\/higher-webucation\/wp-json\/wp\/v2\/tags?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}