{"id":2427,"date":"2025-02-27T19:45:44","date_gmt":"2025-02-27T19:45:44","guid":{"rendered":"https:\/\/blogs.uml.edu\/differencemaker\/?p=2427"},"modified":"2025-02-27T20:08:37","modified_gmt":"2025-02-27T20:08:37","slug":"workshop-2-assessing-opportunities-and-value-proposition-7","status":"publish","type":"post","link":"https:\/\/blogs.uml.edu\/differencemaker\/2025\/02\/27\/workshop-2-assessing-opportunities-and-value-proposition-7\/","title":{"rendered":"Workshop 2: Assessing Opportunities and Value Proposition"},"content":{"rendered":"\n<p>On Wednesday, February 19, 2025, DifferenceMaker held the second workshop of the series to prepare students for the $50,000 Idea Challenge this semester. The topic addressed was Assessing Opportunities and Value Proposition.<\/p>\n\n\n\n<p>To start off the event, Rist DifferenceMaker Director,\u202fRichard Juknavorian opened by providing a brief recap of what occurred during the first workshop session, which highlighted Identifying problems. Then, he introduced the guest presenters for the night, which Included Professor Rae Mansfield,<a rel=\"noreferrer noopener\" href=\"https:\/\/www.uml.edu\/honors\/\" target=\"_blank\">\u202fHonors College<\/a>, and Professor Neil Shortland,<a rel=\"noreferrer noopener\" href=\"https:\/\/www.uml.edu\/Catalog\/Undergraduate\/FAHSS\/\" target=\"_blank\">\u202fCollege of Fine Arts, Humanities, and Social Sciences<\/a>.<\/p>\n\n\n\n<p>After the introduction, Professor Mansfield emphasized the importance of assessing opportunities before investing time and resources into a product. While our ideas may seem incredibly valuable to us, that doesn\u2019t necessarily mean they will resonate with potential customers. She illustrated this with the example of pickle-flavored toothpaste. This highlights the necessity of market research, which helps determine whether an idea is truly.&nbsp;<\/p>\n\n\n\n<p>Then, Professor Shortland presented the importance of value propositions. A value proposition demonstrates how a potential solution provides more value than what competitors are currently offering. Students broke out into groups to work on their value propositions on large notepads, then were given the chance to work in a 1-on-1 setting with faculty fellows.&nbsp;<\/p>\n\n\n\n<p>After which, students were given time to write down their opportunities on the \u201ctarget market opportunity\u201d and \u201ccompetition opportunity\u201d worksheets.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blogs.uml.edu\/differencemaker\/wp-content\/uploads\/sites\/6\/2025\/02\/image-4.jpeg\"><img loading=\"lazy\" width=\"936\" height=\"1160\" src=\"https:\/\/blogs.uml.edu\/differencemaker\/wp-content\/uploads\/sites\/6\/2025\/02\/image-4.jpeg\" alt=\"\" class=\"wp-image-2428\" \/><\/a><figcaption><strong>Students brainstorming and discussing ideas as they fill out the DifferenceMaker worksheets.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blogs.uml.edu\/differencemaker\/wp-content\/uploads\/sites\/6\/2025\/02\/image-6.jpeg\"><img loading=\"lazy\" width=\"936\" height=\"1248\" src=\"https:\/\/blogs.uml.edu\/differencemaker\/wp-content\/uploads\/sites\/6\/2025\/02\/image-6.jpeg\" alt=\"\" class=\"wp-image-2430\" \/><\/a><figcaption><strong>Professor Mansfield breaking down the key elements of Assessing Opportunities\u2014insights that spark innovation!&nbsp;<\/strong><\/figcaption><\/figure>\n\n\n\n<p>Thank you to everyone that joined DifferenceMaker for Workshop 2!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Wednesday, February 19, 2025, DifferenceMaker held the second workshop of the series to prepare students for the $50,000 Idea Challenge this semester. The topic addressed was Assessing Opportunities and Value Proposition. To start off the event, Rist DifferenceMaker Director,\u202fRichard &hellip; <a href=\"https:\/\/blogs.uml.edu\/differencemaker\/2025\/02\/27\/workshop-2-assessing-opportunities-and-value-proposition-7\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1537,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/blogs.uml.edu\/differencemaker\/wp-json\/wp\/v2\/posts\/2427"}],"collection":[{"href":"https:\/\/blogs.uml.edu\/differencemaker\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.uml.edu\/differencemaker\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.uml.edu\/differencemaker\/wp-json\/wp\/v2\/users\/1537"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.uml.edu\/differencemaker\/wp-json\/wp\/v2\/comments?post=2427"}],"version-history":[{"count":2,"href":"https:\/\/blogs.uml.edu\/differencemaker\/wp-json\/wp\/v2\/posts\/2427\/revisions"}],"predecessor-version":[{"id":2432,"href":"https:\/\/blogs.uml.edu\/differencemaker\/wp-json\/wp\/v2\/posts\/2427\/revisions\/2432"}],"wp:attachment":[{"href":"https:\/\/blogs.uml.edu\/differencemaker\/wp-json\/wp\/v2\/media?parent=2427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.uml.edu\/differencemaker\/wp-json\/wp\/v2\/categories?post=2427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.uml.edu\/differencemaker\/wp-json\/wp\/v2\/tags?post=2427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}