{"id":1830,"date":"2021-06-29T23:43:58","date_gmt":"2021-06-29T23:43:58","guid":{"rendered":"https:\/\/blogs.uml.edu\/differencemaker\/?p=1830"},"modified":"2021-06-30T16:48:23","modified_gmt":"2021-06-30T16:48:23","slug":"differencemaker-boot-camp-session-3","status":"publish","type":"post","link":"https:\/\/blogs.uml.edu\/differencemaker\/2021\/06\/29\/differencemaker-boot-camp-session-3\/","title":{"rendered":"DifferenceMaker Boot Camp Session #3"},"content":{"rendered":"\n

On June 15, 2021, DifferenceMaker held the third Summer Boot Camp Session. Holly Lalos, Director, Rist DifferenceMaker Institute<\/a>, welcomed the student teams, advisors, and guest speakers. Then, each team presented their homework deliverables.<\/p>\n\n\n\n

This week, the 2021 Idea Challenge<\/a> winning teams shared their research findings on value propositions and customer segments. Once teams identify their customer segments, they can then discover the customer\u2019s pains per segment. Once pains are understood, a value-added solution can be developed to solve the pains for each customer segment.<\/p>\n\n\n\n

Value proposition can include both functional and emotional benefits. Additionally, it is important to understand customers (buyers) versus users. For example, Digital Life<\/a>, a team that\u2019s developing an affordable finger prosthetic for kids with congenital deformities, presented about how their buyers may not be the same as their end users. In their case, parents may be the buyers (customers), and children may be the end users. Understanding these concepts are important because it could change price points, marketing, needs, wants, and more.<\/p>\n\n\n\n