Always Be in Style

Web Content is here to help you upload, edit and design meaningful content for your department’s web pages. This blog will address frequently asked content and layout questions, provide tips, and inform you about the web editorial process.

Content
In general, all content should follow the Associated Press (AP) style. Newspapers and organizations follow this to professionalize their content and so do we. Having the annual “Associated Press Stylebook” available (an actual book) is a good idea, but our office also provides this style guide.

Common changes we make:

  • Dr. Brown becomes James Brown, Ph.D. (unless he is an M.D.).
  • Use Master of Science or master’s.
  • 3:00 A.M. becomes 3 a.m., 12 noon or 12:00 becomes noon.
  • January 10th becomes Jan. 10.

UMass Lowell specific style:

  • We are UMass Lowell or University of Massachusetts Lowell, not UML.
  • We no longer capitalize university when used alone in a sentence.
  • River Hawks is two words.
  • Our taglines are available on the branding guide page.
  • Our logos and PowerPoint templates are available on the logos page.

Layout
The web is a great place to display high-quality photography. Low-quality photos make the university look low quality. We have hired many photographers over the years to photograph UMass Lowell events, hopefully your department or we can find something beautiful for your web page in our own photo gallery or archives. You also can purchase high-quality photos from iStock or other photo outlets (by purchasing the photo you have gained permission to use it, but read the restrictions). Do not download images from the internet and assume they are for use by the general public. Someone took the photo and someone owns the photo – get permission.

Embedded Photos – If you want to embed a photo on the page see the Tridion Site Edit guide.

embedded photo

Feature Photo Location – Web Content will size and edit photos for feature photo locations. Just email your high-resolution photo and the web address (url) where you would like it located to webcontent@uml.edu.

feature-photo

Stay Tuned
Please stay tuned for monthly, detailed content and layout tips!
For questions about how to use Site Edit please refer to the Web Services’ site, where you will find the Tridion training manual, FAQs and contact information (and by that we mean Hichame’s ext.)!
For questions about content or design call Web Content at ext. 4-3875 or email us at webcontent@uml.edu.

 

 

Introduction

Welcome to the monthly Higher Webucation blog. Web Services is here to help you upload, edit and layout meaningful content for your department’s web pages. This blog will address frequently asked content and layout questions, provide tips, and inform you about the web editorial process.

Life after Tridion Training
You have all been trained in Tridion Site Edit, but how do you decide what to say (the content) on your site? And how should the content look (the layout)? Web Services is here to help. It is our job to make your department shine on the web.

Content
Before you even begin to write, ask yourself:

  • Who is your audience? Know if you are speaking, for example, to parents, students, or professional partners.
  • Are you speaking your audience’s language? Researchers, donors, and concerned Lowell residents are different audiences; they need to be addressed differently.
  • Is your content informative without being longwinded? Whether the visitor is on a desktop or a mobile device, they don’t have time to hunt for what they need. Think of your own behavior. Do you curl up on your couch with a laptop or phone for a good read? No – when you’re on the web you’re looking for information. Visitors to uml.edu are looking for information too – give it to them.
  • Will your audience be enticed to take action? You want the visitor to take the next step: apply to the program, register for a seminar, or donate to the university. Are you providing the vehicle for that action: link to iSiS, web registration form, link to payment site?

Layout
Tridion provides a template for our website. Within that template we all have the ability to upload inspirational videos (nursing students in Ghana), use bullet points for precise instructions (withdrawing from a class), or display crucial data in tables (tuition), but when all those elements are on one page, the overall look may be unappealing as well as overwhelming.

Generally, a new design element equals a new page. Be concise and link to another page for more information (rowing).

Stay Tuned
Please stay tuned for monthly, detailed content and layout tips!

For questions about how to use Site Edit please refer to Web Services’ website, where you will find the Tridion training manual, FAQs and contact information (and by that we mean Hichame’s ext.)!

For questions about content or layout call Web Content at ext. 4-3875 or email us at webcontent@uml.edu.